Copywriter / Creative Director
Assignment: “Gentlemen, can you brand a ladies cashmere brand?”
Solution: We wore a lot of cashmere around the office, picked up Chandler Bing’s nightly affirmation tapes, and made a strong yet beautiful brand.
Print and Branding:
Brand Video:
Website:
What started as a power, luxury, womens branding assignment evolved into a wesbite, color naming project, and J. Peterman catalog descriptions. Peruse some screen grabs below or immerse yourself in some three dozen colors and countless colorful puns at annakristine.com
Credits:
Agency: Tattoo Projects
Creative Director: Rudy Banny
Creative Director: Buffy McCoy-Kelly
Art Director: Justin Rentzel
ACD/Copywriter: Chad Brophy
Director of Production: William Boyer
Designer: Caitlin Smichowski
Jr. Designer: Madison Dixon
Directory of Photography: Paul Skinner