Copywriter / Creative Director
Client: University of North Carolina Belk College of Business
Assignment:
As the #2 banking city in America, Charlotte attracts many MBA programs — traditional schools, remote options, and for profit schools — so UNC Charlotte asked us to help defend their turf.
Solution:
If you actually pay attention to the facts, UNC Charlotte’s MBA program is a much higher value education. So we just punched up the facts, then turned on a targeted media buy.
Ads:
Brochure:
OOH:
