Copywriter / Creative Director
Assignment:
Develop a brand for a new athletic company that uses cooling technology to make performance apparel and therapy products.
Solution:
Outfitted to Outperform.
Outperformance Cooling Apparel:
Outperformance Cooling Therapy:
The Bucket List of Sweat App:
Credits:
Agency: 160over90
CCO: Darryl Cilli
ECD: Jim Walls
CD: Sig Gross
D: James Anderson, Kay Sim
CW: Chad Brophy