Copywriter / Creative Director
Assignment:
Qdoba franchises don't get much advertising support and Chipotle has a substantial awareness head start, so Qdoba asked for ideas to help close the awareness gap. And they had no money to spend on media.
Solution:
Qdobas in Charlotte have one huge advantage over Chipotle, they serve booze. They also have great happy hours that they unfortunately don't really promote, so we created El Beerito Sixer. A container that holds beer, burritos, and also serves as a hand held moving billboard for having a good time at Qdoba.
Agency: Eric Mower and Associates
Creative Directors: Seth Werner, Patrick Short
AD: Libby Portis
CW: Chad Brophy