Copywriter / Creative Director
Assignment:  Try a moon shot that dramatically increases sales in the winter months that historically have minimal sales.

Solution: Instead of another monthly promotion, we created a holiday for motorcycle enthusiasts — National Burnout Day. Seeded it through social media and Victory's partnerships.

Result: Best winter sales ever.

Hero Video:

Social Media Aggregator Site:

OOH Poster:


In Store Promotion:

Agency: Tattoo Projects
Creative Director: Rudy Banny
Creative Director: Buffy McCoy-Kelly
Art Director: Justin Rentzel
ACD/Copywriter: Chad Brophy
Director of Production: William Boyer
Editor: William Boyer

2017 Chad Brophy