Copywriter / Creative Director
Client: University of North Carolina, Charlotte

Assignment: Help UNCC Belk College of Business develop a brand and marketing materials to recruit students for a new degree, the Doctorate in Business administration. Think of it like a PH.D for business for people that want to become consultants. 

Solution: Our target audience already has the six figure salary, the big house, the nice car, and is accustomed to the traditional trappings of affluence. So we positioned this degree as a luxury that can’t be bought, only acheived.

Ad Campaign:

Digital Ads:


Charlotte Airport Marketing Partnership:

Agency: Tattoo Projects
Creative Director: Buffy McCoy-Kelly
Art Director: Chris Bazata
ACD/Copywriter: Chad Brophy
Directory of Photography: Paul Skinner

2017 Chad Brophy